how to build a social media marketing strategy in 8 easy steps

Your target audience uses social media on a daily basis. Everyone does. Sites like Facebook, Instagram, LinkedIn, and Pinterest provide aspiring businesses with an opportunity to convert new leads and retain relationships with existing customers on their own terrain. The only thing you need is a good engagement strategy. Here’s how to use social media…

how social media can impact your consumption habits

Currently, the most liked photo on Instagram is an egg. While the reasons behind that may not be motivated by love of food, there’s no denying that food is huge on social media. In fact, pizza is the most Instagrammed food. That’s followed by steak and sushi. There are more than 1.7 billion recipe pins…

what is tom from myspace doing now?

The social media mogul sold the website in 2009 Long before Facebook and Instagram took over the world, there was another social network that hooked millions of teenagers around the world – Myspace! And avid users of the site will have fond memories of their very first friend, Myspace Tom, whose profile appeared in everyone’s…

how social media helped change the way we connect

Let’s take a step back in time to 2004 — it was the year “Friends” ended, our collective obsession with the Sidekick reached a fever pitch and George W. Bush was re-elected. Primetime TV consisted of shows like “The O.C.” and “Gilmore Girls” and the majority of our online interactions were limited to message boards, AIM and…

why share instagram stories

These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. You might know the basics of sharing Instagram Stories, but there…